Elevate Records, founded by Kim Revie and Rachael Bee in June 2022, was established to sign and develop emerging talent. Operated as Elevate Limited and privately funded, this completely independent label aims to offer fair and transparent artist deals, providing an alternative road to success, much like the vision of Kurate Music Ltd.
ROSTER
JERUB
Born in Nigeria and raised in Nottingham, JERUB has achieved incredible milestones since signing to Elevate Limited, releasing three EPs and amassing over 80 million streams. He has gained support from BBC Radio 1, BBC Radio 2, Spotify, Apple Music, Deezer, Tidal, and Amazon Music, along with playlists at over 200 regional radio stations. He also scored an iTunes number 1 with his last single, KUMBAYA, and topped the first ever OCC Gospel chart, despite his music being squarely aimed at the mainstream.
JERUB has captivated audiences with two sold-out headline tours and has also supported notable artists including JP Cooper, Tom Walker, and Victor Ray across the UK and Europe under Elevate Records.
His impressive list of TV appearances includes opening the King’s Coronation Concert on BBC1 with Pete Tong’s Heritage Orchestra, as well as performances for Children In Need, the Who Dares Wins Awards, Comic Relief, D-Day celebrations, and Stand Up To Cancer.
JERUB’s naturally effortless style is part of his authentic appeal. “He looks like a star already” is high praise from anyone, especially from fellow vocal powerhouse Tom Grennan. Listeners have noted the relatability of JERUB’s hits, comparing him to artists like Myles Smith, Teddy Swims, and Lewis Capaldi. His undeniable ability to seamlessly blend personal, revelatory songwriting with alluring, chart-ready production has positioned JERUB firmly on the path to mainstream success.
Following a standing ovation at MUSEXPO in LA for the first time ever in the conferences history, JERUB released the first single, 'STAY' from his new project on 27th March 2026.
KEY MOMENTS:
TV Performances
The Kings Coronation Concert - BBC1
Who Cares Wins Awards - C4
Children in Need - BBC1
Christmas Carols Concert - ITV
Comic Relief - BBC1
D Day Celebration Show - BBC1
Laura Whitmore - ITV
Chris McCausland - ITV
Sunday Brunch - C4
Stand Up To Cancer - C4
Radio
BBC Introducing Track Of The Week (There Till The End)
BBC Radio1 support across all releases
BBC Radio 2 Playlist (Kumbaya)
Over 200 regional playlists
Global Big Top 40 Heart and Capital Radio - Kumbaya
Chart
Number 1 in the Itunes chart - Kumbaya
Number 1 OCC Gospel Chart - Kumbaya
Top 30 for 3 consecutive weeks in the Global Big Top 40
Live
Support Tours - Rhodes, JP Cooper (30 date UK and Europe), Ella Eyre, Gavin James, Tom Walker, Victor Ray (Australia, Europe), Nick Mulvey.
Sold out two UK and European headline tours
7 Layers Sessions (Netherlands)
Festivals - Dot To Dot, How The Light Gets In, Latitude, Live at Leeds, TGE, MUSEXPO LA, Hello Tomorrow (Zurich) Mad Cool (Madrid), Suikerrock TIENEN,(Belgium), Hit The City (Netherlands), 110 Above (UK)
Press
Rolling Stone / Wonderland / Record of The Day / Darkus / Notion / Why Now / Square One / Noctis / All Music / Total Entertainment / Click Magazine / Clash / Oculate UK / Contact Music / Scientists of Sound / TB Honest / Rockshot / Vents / Atwood / Sheesh Media
DSP
Editorial Playlists at Spotify, Apple, Amazon, Deezer, Tidal and Vevo
QUOTES
"JERUB proves he's the real deal" - Rolling Stone UK
"JERUB is a star in the making. There's no two ways about it. Listen to the power of his voice in the stadium-oriented tracks he readily releases. It's a matter of when, not if. A very special talent indeed" - Oculate
“It feels certain at this point that JERUB will be a feature in the charts for years to come” - Wonderland
“I have been championing him a lot on my show, he is incredibly talented - he’s one of those people who’s got one of those voices that you’re instantly like I need to pay attention to this guy! Beautiful, beautiful voice! I love him, I really do. He is so super talented” - Mollie King, BBC Radio 1
“JERUB doesn’t need a big up on the Breakfast show, he’s already smashing it!” - Greg James, BBC Radio 1 Breakfast Show