Elevate Music was founded by Kim Revie and Rachael Bee in June 2022 to sign and develop emerging talent. Privately funded and completely independent, the label aims to offer fair and transparent artist deals and an alternative road to success.
ROSTER
JERUB
An authentic storyteller with a heart-warming take on pop, soul and
indie, JERUB is an artist you want to get to know. Born in Nigeria before
moving to Nottingham aged 10, the rising star first made an impact in
2021 after he was shortlisted as a finalist in BBC Radio 1’s Live Lounge
Introducing talent search, standing out from over 10,000 entries and
receiving praise from members of the judging panel including Arlo Parks and Tom Grennan.
Since signing to Elevate Music at the end of 2022, JERUB has released
two EP’s, gained BBC introducing track of the week on Radio 1 (plus
support across all releases), performed on The Kings Coronation
Concert (BBC1), Children in Need ( BBC1) Comic Relief (BBC1), Who
Cares Wins Awards (C4), The Chris McCausland Show (ITV) to name
but a few plus bben support across over 200 regional radio stations and
across all DSP’s.
Achieving widespread acknowledgment this past year, some key pointers for JERUB include:
KEY MOMENTS:
Feb 23
- Released "Cold" from *Finding My Feet* EP
- Supported Rhodes on a six-date UK tour
March 23
- Released "Scared To Be Myself" from *Finding My Feet* EP
May 23
- Performed with Pete Tong at The King's Coronation Concert
- Featured on ITV1:
- Interview and video on *Lorraine*
- Performance and interview on *Laura Whitmore Show*
- Released *Finding My Feet* EP with focus track "There Till The End"
- Performed at:
- How The Light Gets In Festival (Wales)
- Dot To Dot Festival (Nottingham and Bristol)
- The Great Escape (TGE) Festival
June 23
- Performed at Barn On the Farm Festival
July 23
- "There Till The End" made BBC Introducing Track of the Week
- Performed on the BBC Introducing stage at Latitude Festival
Sept 23
- Performed at *Who Cares Wins* Awards on Channel 4
- Released "You And I" from *Carry The Load* EP
- Signed with BDi Music Publishing
Sept/Oct 23
- Joined JP Cooper on a 30-date UK and European tour
Nov 23
- Performed "There Till The End" on *Children In Need* on BBC1
- Featured on Warner Music compilation album, *Your Christmas or Mine 2*, with track alongside artists like Alesha Dixon, Sam Ryder, and Ella Henderson
- Previous track for *Your Christmas or Mine 1* released on Spotify and Apple Music (previously exclusive to Amazon for 12 months)
- "There Till The End" featured in Nescafe TV ad campaign for the UK and Europe (12-month duration)
Dec 23
- Performed at ITV Christmas Carol Concert
March 24
- Performed on *Comic Relief* on BBC1
- MTV Fresh Out performance
- Supported Ella Eyre in London and Manchester
- Released "Gonna Be Okay" from *Carry The Load* EP
April 24
- Sold out a six-date UK headline tour and three European dates
June 24
- Performed "There Till The End" on D Day Celebration Show on BBC1
July 24
- Released *Carry The Load* EP
- Performed and interviewed on *The Chris McCausland Show* on ITV1
Sept 24
- "You And I" synced for Netflix Japan
QUOTES
"If you’re a fan of Cat Burns, Tom Grennan or James
Arthur, then you’ll love JERUB, and you’ll adore Carry The
Load" - Square One Magazine
“It feels certain at this point that JERUB will be a feature in
the charts for years to come” - Wonderland
“I have been championing him a lot on my show, he is
incredibly talented - he’s one of those people who’s got one of
those voices that you’re instantly like I need to pay attention
to this guy! Beautiful, beautiful voice! I love him, I really do.
He is so super talented” - Mollie King, BBC Radio 1
“JERUB doesn’t need a big up on the Breakfast show, he’s
already smashing it!” - Greg James, BBC Radio 1 Breakfast Show