Elevate Music was founded by Kim Revie and Rachael Bee in June 2022 to sign and develop emerging talent. Privately funded and completely independent, the label aims to offer fair and transparent artist deals and an alternative road to success.
ROSTER
JERUB
Born in Nigeria and raised in Nottingham, JERUB has achieved incredible milestones since signing to Elevate Music two years ago, amassing over 70 million streams, releasing two EPs, gaining major support from BBC Radio 1, Spotify, Apple Music, Deezer, Tidal, and Amazon Music, as well as playlists at over 200 regional radio stations. JERUB has captivated audiences with his sold out headline tours alongside support slots across the UK and Europe for notable artists including, JP Cooper, Tom Walker and more recently Victor Ray. JERUB has also had an incredible list of TV moments including opening the King’s Coronation Concert on BBC1 with Pete Tongs’ Heritage Orchestra, performing his stand out single ‘There Till The End’ for Children In Need, Who Dares Wins Awards, Comic Relief and D Day on BBC1. JERUB’s naturally effortless style is part of his authentic appeal.“He looks like a star already” is high praise from anyone, let alone from fellow vocal powerhouse Tom Grennan. Listeners have likened the relatability of JERUB’s hits to Tom, as well as Myles Smith, Teddy Swims and Lewis Capaldi. His undeniable ability to seamlessly blend personal, revelatory songwriting with alluring, chart-ready production has put JERUB firmly en route to mainstream success.
KEY MOMENTS:
TV Performances
The Kings Coronation Concert - BBC1
Who Cares Wins Awards - C4
Children in Need - BBC1
Christmas Carols Concert - ITV
Comic Relief - BBC1
MTV Fresh Out - MTV
D Day Celebration Show - BBC1
Laura Whitmore - ITV
Chris McCausland - ITV
Radio
There Till The End - BBC Introducing Track Of The Week
BBC Radio1 support on all releases, plus over 200 regional playlists
Live
Support Tours - Rhodes, JP Cooper (30 date UK and Europe), Ella Eyre, Gavin James, Tom Walker, Victor Ray (Australia, Europe)
Sold out UK and European headline tour
7 Layers Sessions (Netherlands)
Festivals - Dot To Dot, How The Light Gets In, Latitude, Live at Leeds, TGE, MUSEXPOLA, Hello Tomorrow (Zurich) Mad Cool (Madrid), Suikerrock TIENEN,(Belgium), Hit The City (Netherlands), 110 Above (UK)
Press
Wonderland / Record of The Day / Darkus / Notion / Why Now / Square One / Noctis / All Music / Total Entertainment / Click Magazine / Clash / Oculate UK / Contact Music / Scientists of Sound / TB Honest / Rockshot / Vents / Atwood / Sheesh Media
DSP
Editorial Playlists at Spotify, Apple, Amazon, Deezer, Tidal and Vevo
QUOTES
"JERUB is a star in the making. There's no two ways about it. Listen to the power of his voice in the stadium-oriented tracks he readily releases. It's a matter of when, not if. A very special talent indeed" - Oculate
"What a fantastic voice!" - Madonna
“It feels certain at this point that JERUB will be a feature in
the charts for years to come” - Wonderland
“I have been championing him a lot on my show, he is
incredibly talented - he’s one of those people who’s got one of
those voices that you’re instantly like I need to pay attention
to this guy! Beautiful, beautiful voice! I love him, I really do.
He is so super talented” - Mollie King, BBC Radio 1
“JERUB doesn’t need a big up on the Breakfast show, he’s
already smashing it!” - Greg James, BBC Radio 1 Breakfast Show