Elevate Music was founded by Kim Revie and Rachael Bee in June 2022 to sign and develop emerging talent. Privately funded and completely independent, the label aims to offer fair and transparent artist deals and an alternative road to success.
JERUB is a 24-year-old singer-songwriter from Nottingham whose music is filled with intense, raw emotion. A finalist in 2021’s BBC Radio 1 Live Lounge Introducing talent search, standing out from over 10,000 entries, he went on to release his first EP ‘Feel It’ in 2022. Since signing to Elevate Music in October 2022, Jerub has gone from strength to strength releasing his first EP with the label ‘ ‘Finding My Feet’ and securing BBC Introducing track of the week on Radio 1 and over 200 regional playlists plus making a huge impact by opening the Kings Coronation Concert with Pete Tong's Heritage Orchestra andTV appearances on Sunday Brunch, Channel 4 News, BBC Morning Live, Lorraine and Laura Whitmore to name but a few.
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